Madara was first shown using this ability to coat the original White Zetsu with it, resulting in the creation of Black Zetsu, deeming it a weaker version of Madara himself. This ability can be channeled through objects as well. The user is not only able to remotely manipulate the actions of his targets, but also telekinetically manipulate objects imbued with his will.
Transcending even her death, Kaguya was able to manifest her will into others, forcing them to do her bidding. Her influence was strong enough to have Black Zetsu betray its creator, and completely morph his body, resulting in her revival.