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For the first few years of Naruto's publication, an annual character popularity poll was held. Readers could vote for their favourite character and the results would be included with a later chapter. The top-ranking characters are drawn together in a two-page colour spread. Some of the later polls also included a jutsu popularity poll. The most recent poll was in 2011.

Character Poll 1

Results for this poll were given with manga chapter 60.

  1. Kakashi Hatake – 22,692 votes
  2. Naruto Uzumaki – 16,729 votes
  3. Sasuke Uchiha – 13,674 votes
  4. Iruka Umino – 7,128 votes
  5. Sakura Haruno – 3,055 votes
  6. Rock Lee – 2,327 votes
  7. Gaara – 1,353 votes
  8. Haku – 1,302 votes
  9. Zabuza Momochi – 756 votes
  10. Hinata Hyūga – 553 votes
  11. Anko Mitarashi – 332 votes
  12. Neji Hyūga – 288 votes
  13. Kurenai Yūhi – 217 votes
  14. Might Guy – 216 votes
  15. Orochimaru – 199 votes
  16. Ibiki Morino – 174 votes
  17. Asuma Sarutobi – 165 votes
  18. Masashi Kishimoto – 157 votes
  19. Inari – 156 votes
  20. Konohamaru Sarutobi – 143 votes
  21. Kiba Inuzuka – 135 votes
  22. Kabuto Yakushi – 110 votes
  23. Team Dosu – 107 votes
  24. Tenten – 83 votes
  25. Nine-Tailed Demon Fox – 72 votes
  26. Temari – 71 votes
  27. Shikamaru Nara – 66 votes
  28. Kankurō – 62 votes
  29. Ebisu – 55 votes
  30. Ino Yamanaka – 53 votes

Character Poll 2

Results for this poll were given with manga chapter 107.

  1. Naruto Uzumaki – 2,788 votes
  2. Kakashi Hatake – 2,635 votes
  3. Iruka Umino – 1,562 votes
  4. Sasuke Uchiha – 1,400 votes
  5. Rock Lee – 1,013 votes
  6. Hinata Hyūga – 1,002 votes
  7. Gaara – 709 votes
  8. Hayate Gekkō – 590 votes
  9. Gamabunta – 581 votes
  10. Jiraiya – 503 votes
  11. Haku – 434 votes
  12. Minato Namikaze – 402 votes
  13. Neji Hyūga – 396 votes
  14. Sakura Haruno – 359 votes
  15. Zabuza Momochi – 269 votes
  16. Shikamaru Nara – 245 votes
  17. Kiba Inuzuka – 199 votes
  18. Might Guy – 172 votes
  19. Nine-Tailed Demon Fox – 170 votes
  20. Akamaru – 138 votes
  21. Masashi Kishimoto – 126 votes
  22. Kabuto Yakushi – 122 votes
  23. Tadpole – 113 votes
  24. Shino Aburame – 110 votes
  25. Anko Mitarashi – 108 votes
  26. Orochimaru – 105 votes
  27. Kotetsu Hagane – 100 votes
  28. Temari – 94 votes
  29. Asuma Sarutobi – 92 votes
  30. Tenten – 75 votes
  31. Kankurō – 64 votes
  32. Ino Yamanaka – 63 votes
  33. Itachi Uchiha – 62 votes
  34. Izumo Kamizuki – 50 votes
  35. Kurenai Yūhi – 49 votes
  36. Pochi – 33 votes
  37. Konohamaru Sarutobi – 29 votes
  38. Dosu Kinuta – 28 votes
  39. Squirrel – 26 votes
  40. Snow hare – 25 votes
  41. Ninken – 24 votes
  42. Inari – 24 votes
  43. Ibiki Morino – 20 votes
  44. Ebisu – 17 votes
  45. Unnamed Tokubetsu Jōnin – 17 votes
  46. Unnamed Anbu – 16 votes
  47. Kin Tsuchi – 16 votes
  48. Ningame – 14 votes
  49. Gama – 14 votes
  50. Chōji Akimichi – 13 votes

Character Poll 3

Note: The results for this poll have not been verified and may be inaccurate.
  1. Kakashi Hatake – 8,198 votes
  2. Naruto Uzumaki – 7,759 votes
  3. Iruka Umino – 4,627 votes
  4. Sasuke Uchiha – 3,826 votes
  5. Shikamaru Nara – 1,788 votes
  6. Hinata Hyūga – 1,534 votes
  7. Gaara – 1,413 votes
  8. Rock Lee – 1,390 votes
  9. Sakura Haruno – 1,186 votes
  10. Neji Hyūga – 1,174 votes
  11. Itachi Uchiha – 1,020 votes
  12. Shino Aburame – 997 votes
  13. Might Guy – 896 votes

Character Poll 4

Results for this poll were given with manga chapter 199.

  1. Naruto Uzumaki – 7,689 votes
  2. Kakashi Hatake – 6,560 votes
  3. Sasuke Uchiha – 4,843 votes
  4. Shikamaru Nara – 4,700 votes
  5. Iruka Umino – 3,855 votes
  6. Neji Hyūga – 3,222 votes
  7. Rock Lee – 2,522 votes
  8. Gaara – 1,868 votes
  9. Itachi Uchiha – 1,619 votes
  10. Sakura Haruno – 1,348 votes
  11. Jiraiya – 1,235 votes
  12. Hinata Hyūga – 1,182 votes
  13. Tsunade – 1,058 votes
  14. Haku – 941 votes
  15. Temari – 930 votes
  16. Hayate Gekkō – 876 votes
  17. Kiba Inuzuka – 599 votes
  18. Might Guy – 567 votes
  19. Genma Shiranui – 541 votes
  20. Minato Namikaze – 529 votes
  21. Chōji Akimichi – 399 votes
  22. Orochimaru – 345 votes
  23. Ino Yamanaka – 286 votes
  24. Akamaru – 271 votes
  25. Shino Aburame – 253 votes
  26. Asuma Sarutobi – 237 votes
  27. Kabuto Yakushi – 237 votes
  28. Zabuza Momochi – 207 votes
  29. Tenten – 135 votes
  30. Anko Mitarashi – 120 votes

Jutsu Poll 1

  1. Rasengan – 5,128 votes
  2. Lightning Cutter – 4,395 votes
  3. Chidori – 3,216 votes
  4. Shadow Imitation Technique – 3,160 votes
  5. Summoning Technique – 1,897 votes
  6. Byakugan – 1,728 votes
  7. Sharingan – 1,639 votes
  8. Shadow Clone Technique – 1,415 votes
  9. Reverse Lotus – 1,400 votes
  10. Eight Trigrams Sixty-Four Palms – 1,162 votes
  11. Sexy Technique – 1,013 votes
  12. One Thousand Years of Death – 909 votes
  13. Dance of the Crescent Moon – 864 votes
  14. Lion Combo – 700 votes
  15. Naruto Uzumaki Combo – 666 votes
  16. Sand Binding Coffin – 641 votes
  17. Front Lotus – 610 votes
  18. Tsukuyomi – 597 votes
  19. Sand Waterfall Funeral – 566 votes
  20. Harem Technique – 493 votes

Character Poll 5

Chapter 245

Results for this poll were given with manga chapter 245.

  1. Sasuke Uchiha – 6,647 votes
  2. Naruto Uzumaki – 5,614 votes
  3. Kakashi Hatake – 5,430 votes
  4. Iruka Umino – 4,128 votes
  5. Shikamaru Nara – 3,003 votes
  6. Itachi Uchiha – 2,997 votes
  7. Neji Hyūga – 2,497 votes
  8. Sakura Haruno – 2,394 votes
  9. Hinata Hyūga – 1,598 votes
  10. Gaara – 1,383 votes
  11. Temari – 1,037 votes
  12. Kiba Inuzuka – 788 votes
  13. Rock Lee – 722 votes
  14. Ino Yamanaka – 717 votes
  15. Haku – 706 votes
  16. Tsunade – 595 votes
  17. Might Guy – 559 votes
  18. Kimimaro – 478 votes
  19. Kabuto Yakushi – 473 votes
  20. Hayate Gekkō – 434 votes
  21. Shino Aburame – 377 votes
  22. Minato Namikaze – 345 votes
  23. Jiraiya – 317 votes
  24. Tenten – 280 votes
  25. Tayuya – 225 votes
  26. Asuma Sarutobi – 221 votes
  27. Orochimaru – 211 votes
  28. Kisame Hoshigaki – 202 votes
  29. Shizune – 163 votes
  30. Kankurō – 117 votes

Jutsu Poll 2

  1. Rasengan – 6,354 votes
  2. Chidori – 5,665 votes
  3. Lightning Cutter – 5,188 votes
  4. Tsukuyomi – 3,447 votes
  5. Eight Trigrams Sixty-Four Palms – 1,624 votes
  6. Summoning Technique – 1,611 votes
  7. Shadow Imitation Technique – 1,575 votes
  8. Sharingan – 1,531 votes
  9. Byakugan – 1,197 votes
  10. Mangekyō Sharingan – 670 votes
  11. Shadow–Neck Binding Technique – 653 votes
  12. Sexy Technique – 617 votes
  13. Lion Combo – 616 votes
  14. Summoning: Quick Beheading Dance – 576 votes
  15. Mind Body Switch Technique – 535 votes
  16. Reverse Lotus – 513 votes
  17. Sakura Blizzard Technique – 511 votes
  18. Harem Technique – 509 votes
  19. Shadow Clone Technique – 499 votes
  20. One Thousand Years of Death – 490 votes

Character Poll 6

Chapter 292

Results for this poll were given with manga chapter 292.

  1. Sasuke Uchiha – 3,242 votes
  2. Kakashi Hatake – 2,916 votes
  3. Deidara – 2,555 votes
  4. Naruto Uzumaki – 2,283 votes
  5. Iruka Umino – 2,232 votes
  6. Sasori – 1,949 votes
  7. Gaara – 1,934 votes
  8. Neji Hyūga – 1,785 votes
  9. Minato Namikaze – 1,458 votes
  10. Shikamaru Nara – 1,409 votes
  11. Itachi Uchiha – 1,369 votes
  12. Sakura Haruno – 1,359 votes
  13. Hinata Hyūga – 1,048 votes
  14. Kabuto Yakushi – 829 votes
  15. Kiba Inuzuka – 677 votes
  16. Temari – 671 votes
  17. Ino Yamanaka – 662 votes
  18. Rock Lee – 640 votes
  19. Kankurō – 519 votes
  20. Might Guy – 503 votes
  21. Asuma Sarutobi – 449 votes
  22. Tenten – 395 votes
  23. Hayate Gekkō – 283 votes
  24. Orochimaru – 237 votes
  25. Genma Shiranui – 230 votes
  26. Shino Aburame – 226 votes
  27. Haku – 168 votes
  28. Tayuya – 164 votes
  29. Tsunade – 161 votes
  30. Kimimaro – 148 votes

Databook 3 Character Poll

The third Naruto databook compiled the results of the first six polls to determine the most popular characters overall.

  1. Kakashi Hatake – 48,431 votes
  2. Naruto Uzumaki – 42,862 votes
  3. Sasuke Uchiha – 33,632 votes
  4. Iruka Umino – 23,532 votes
  5. Shikamaru Nara – 11,211 votes
  6. Sakura Haruno – 9,701 votes
  7. Neji Hyūga – 9,362 votes
  8. Gaara – 8,660 votes
  9. Rock Lee – 8,614 votes
  10. Itachi Uchiha – 7,067 votes
  11. Hinata Hyūga – 6,917 votes
  12. Haku – 3,551 votes
  13. Might Guy – 2,913 votes
  14. Temari – 2,803 votes
  15. Minato Namikaze – 2,734 votes
  16. Deidara – 2,555 votes
  17. Kiba Inuzuka – 2,398 votes
  18. Hayate Gekkō – 2,183 votes
  19. Jiraiya – 2,055 votes
  20. Shino Aburame – 1,963 votes

Tenth Anniversary Poll

To celebrate the tenth anniversary of Naruto, the English Shonen Jump held two popularity polls: voters' favourite Konoha ninja and favourite member of Akatsuki.

Konohagakure Poll

  1. Naruto Uzumaki – 38%
  2. Shikamaru Nara – 12%
  3. Hinata Hyūga – 11%
  4. Neji Hyūga – 8%
  5. Sakura Haruno and Rock Lee – 5%
  6. Kakashi Hatake and Kiba Inuzuka – 4%
  7. Shino Aburame – 2%

Akatsuki Poll

  1. Sasuke Uchiha – 28%
  2. Itachi Uchiha – 20%
  3. Pain and Tobi – 10%
  4. Deidara – 7%
  5. Suigetsu Hōzuki – 5%
  6. Konan – 4%
  7. Kisame Hoshigaki, Sasori, and Hidan – 3%
  8. Zetsu – 2%
  9. Karin and Kakuzu – 1%

Character Poll 7

Chapter 531 Cover

Results for this poll were given with manga chapter 531.

  1. Naruto Uzumaki – 6,880 votes
  2. Sasuke Uchiha – 5,791 votes
  3. Kakashi Hatake – 4,828 votes
  4. Gaara – 4,239 votes
  5. Itachi Uchiha – 4,011 votes
  6. Deidara – 3,623 votes
  7. Minato Namikaze – 3,477 votes
  8. Sasori – 3,152 votes
  9. Shikamaru Nara – 2,533 votes
  10. Hinata Hyūga – 2,517 votes
  11. Iruka Umino – 2,494 votes
  12. Sakura Haruno – 2,188 votes
  13. Sai – 2,188 votes
  14. Yamato – 1,925 votes
  15. Neji Hyūga – 1,794 votes
  16. Jiraiya – 1,723 votes
  17. Hidan – 1,635 votes
  18. Temari – 1,628 votes
  19. Tobi – 1,621 votes
  20. Rock Lee – 1,597 votes
  21. Kushina Uzumaki – 1,338 votes
  22. Kisame Hoshigaki – 1,320 votes
  23. Pain – 1,320 votes
  24. Konan – 1,320 votes
  25. Killer B – 1,312 votes
  26. Might Guy – 1,299 votes
  27. Kankurō – 1,214 votes
  28. Kiba Inuzuka – 1,079 votes
  29. Ino Yamanaka – 989 votes
  30. Shino Aburame – 989 votes
  31. Karin – 862 votes
  32. Tenten – 723 votes
  33. Tsunade – 667 votes
  34. Suigetsu Hōzuki – 539 votes
  35. Torune – 539 votes
  36. Kakuzu -381 votes
  37. – 212 votes
  38. Kotetsu Hagane – 212 votes
  39. Haku – 212 votes
  40. Kabuto Yakushi – 212 votes
  41. Izumo Kamizuki – 83 votes
  42. Zabuza Momochi – 72 votes
  43. Danzō Shimura – 54 votes
  44. Orochimaru – 27 votes
  45. Zetsu – 27 votes
  46. Utakata – 27 votes
  47. Inomatsu – 27 votes
  48. Samui – 27 votes
  49. Kimimaro – 19 votes
  50. Nagato – 19 votes
  51. Obito Uchiha – 19 votes
  52. Nine-Tails – 19 votes
  53. Animal Path – 15 votes
  54. Tayuya – 15 votes
  55. Asuma Sarutobi – 15 votes
  56. Eight-Tails – 12 votes
  57. Omoi – 12 votes
  58. Rin – 9 votes
  59. Tobirama Senju – 9 votes
  60. Masashi Kishimoto – 9 votes
  61. Yahiko – 9 votes
  62. Mei Terumī – 8 votes
  63. Hayate Gekkō – 8 votes
  64. Genma Shiranui – 8 votes
  65. Chōji Akimichi – 8 votes
  66. Jūgo – 8 votes
  67. Anko Mitarashi – 8 votes
  68. Shisui Uchiha – 7 votes
  69. Darui – 7 votes
  70. Ao – 7 votes
  71. Yagura – 7 votes
  72. Konohamaru – 7 votes
  73. C – 7 votes
  74. Shizune – 7 votes
  75. Hashirama Senju – 7 votes
  76. Sage of the Six Paths – 6 votes
  77. Pakkun – 6 votes
  78. Shin – 6 votes
  79. A – 6 votes
  80. Chōjūrō – 6 votes
  81. Tokuma Hyūga – 6 votes
  82. Akamaru – 6 votes
  83. Kurenai Yūhi – 6 votes
  84. Yamato's headgear – 6 votes
  85. Hiruzen Sarutobi – 6 votes
  86. Amaru – 6 votes
  87. – 6 votes

Trivia

  • In the Third Naruto Databook, Itachi won the "Which shinobi you would like as your older brother" poll with 158 votes.
  • Naruto, Sasuke, Kakashi and Gaara are four characters that have always been on the Top 10 list.